5 Product Label Design Tips to Attract Customers

Did you know that your product label design plays a catalytic role in driving customer attention? Besides informing customers about the key aspects of your products, the label ensures that they engage with your brand.

So, the success of a business depends a lot on how visually appealing its product packaging is. Since the label is also a part of the packaging, its design becomes crucial in making a product memorable.

In this blog, we will discuss about how to use perfect label design to attract customers. Let’s get started. 

Crucial Product Label Design Tips to Attract Customers

Even when you do not have the budget to hire an expensive label designer, you can still do the design job. All you need to do is to keep in mind certain basics of label design. Pay attention to some straightforward tips, and you will end up with a nice and attractive label. Here are the basic label design tips to follow: 

01. Convey your brand message and values 

When creating your product label design, ensure it tells about your brand. Mere a single look at your logo design should resonate with your audience. 

When you include brand values and messages into your label design, it serves as a consumer roadmap. So, decide on the content that should go onto your label design. Ask questions about what your brand should represent and how you can communicate the underlying messages using visuals. Answers such questions precisely. 

For example, suppose you’re into selling comfort food. You want to remind the audience about their grandma’s cooking. So, to evoke such emotions, you need to use elements that resonate with those memories. Rustic and earthy tones used on a label gives a retro design vibe. Such a label design will be entirely different from the ones used frequently in the market. 

02. Let your label design resonate with the audience 

Avoid creating an aimless design that does not give any clue about your product and brand. With such a randomly created label, you will do more harm than good to your business. 

Here comes the question of how to design a product label that resonates with the target audience. First, analyze and find out who will like your product. Find out their different educational, financial, social, and cultural backgrounds. That will help in deciding on the design elements to target them. 

Conduct market research thoroughly to learn more about your audience’s preferences. Customer surveys are an excellent way to learn about their interests and preferences. Pay attention to focus groups and ask them questions to gain insight into their thoughts.

Make sure you know your competitors by researching their brands and how their product-level designs work for them. That will help in creating a label that stands out. 

03. Choose the right label material

The right label material has a crucial role to play in your brand’s quality standards. Using a substandard material builds a negative perception about your brand. Since consumers tend to judge a brand’s product by looking at its quality materials including visuals, a low-quality label material will drive them away from your product. 

Quality label materials speak a lot about your brand’s quality standards. A cheaper material gives a wrong impression about your brand. People will not prefer such a product and will surely go for similar others with quality label material. This is because consumers tend to judge quality by seeing the material. 

When strategizing how to design a label, you have two main types of label material to choose from — paper and film. Paper-based labels come in various materials. For instance, high-gloss paper has a shiny look. Semi-gloss and matte paper labels are also made of different types of materials. Almost 90% of products have paper labels for products packaged in jars and glass bottles. 

Film-based labels are considered durable. This material comes in various options, such as vinyl, polyester film, and biaxially oriented polypropylene. If you want static-cling labels, use vinyl materials, especially for glass bottles. 

04. Select label colors strategically

Colors evoke our emotions. For instance, red is the color for passion, love, and aggression. Yellow evokes hope as it is a sunrise color. Similarly, purple expresses royalty. So, color palettes also play a vital role in product label design. 

Make sure you choose colors that convey the right feelings and represent your product. Remember that a cohesive brand image largely depends on selecting colors for promotional visuals. For instance, if you want to evoke an organic feel for your product, brown is typically the color for its label design.  

But consult your printer for the ability to print colors using process color or spot color on your label. Process color has four ink colors: CMYK (cyan, magenta, yellow, and key black). Tiny dots are used in this printing method to create images. The spot color process, known as solid color, uses one ink at a time to print. 

One of the product label design tips is to determine if your printer can print your colors using the right techniques. Also, note that your printer has fluorescent inks, embossing or foils, and other unique printing options. 

05. Use your labels to stand out in your market 

Your product has multiple competitors in your given market. So, people have other similar options when your product is on the shelf. That means your product label will be crucial in helping consumers make buying decisions. Therefore, ensure that your product label stands out, no matter the colors or materials used. 

It should instantly catch potential consumers’ eyes so that they pick up the product. Then, they can read the helpful content on the label. So, the key feature of a label should be its unique design. The label should create a brand image that stands out from the rest of the products on the same shelf.

So, these are the five basic product label design tips you should follow. Pay attention to the details when refining your label design. It should not be a cluttered design that includes a lot of information. Instead, provide only a few key product details that are legally essential and helpful for building a positive brand image. 

Designhill, the leading creative marketplace, can help you design your product label professionally. You can launch your design contest on this site to invite many talented designers to submit their designs. They will submit their label design ideas, and you can pick a winning design that best suits your product. 

Wrapping Up 

Product label design should stand out in its use of colors, images, text, and other elements. It should target its potential customers and market with underlying brand messages and values. The right design and information help the label design resonate with your target audience.