Top 13 Email Signature Examples: Designhill

What to include and what to avoid in your signature? These top email signature examples will guide you with the relevant tips. 

Your email signature makes the first and last impressions. Whether you run a business or communicate via email, a signature is what you need to cast your professional image. A good email signature looks professional. It is simple in design but provides all the crucial details a recipient needs to reach you easily. Since a signature appears at the bottom, that doesn’t mean it should look boring. You can create the best design to leave a lasting impression. This blog suggests the top email signature examples, tips, and ideas. Let’s check them out.

Top email signature examples, tips, and ideas

01. Don’t add too much info 

It’s a human nature to feel the urge of including everything a tiny email signature. But that’s not going to help. Avoid adding too many links, quotes, and details. Stick to only necessary information to make your signature look simple, clean, and crisp. Add your name, designation, phone number, and one or two links to your social media profiles. 

Look at this email signature example. It’s clutter-free, simple, and attractive. This signature design includes only the logo, name, job title, company name, and social media icons. This design is not only simple but also easy to navigate.

02. Stick to a simple color-palette (2 or 3 colors)

Your email signature design should include only 2 or 3 colors. Using more colors will make your signature look like a disco ball. Too many colors look distracting, and your recipients may become overwhelmed. So, limit your signature palette to a minimum of two and a maximum of three colors. Check out your brand logo for email signature color ideas.

This signature example uses purple color from the Yahoo’s brandmark to emphasize elements used in it. Such a color palette reflects the brand cohesiveness and showcases visual hierarchy. Even if your logo lacks color and is in black and white color palette, you can use your imagination to make things beautiful. Add a colorful strip or a hint of shade to make your signature look pretty but professional.

03. Use one or two fonts in your signature 

In addition to sticking to a two- or three-color palette, minimize the use of fonts in your signature. Too many typefaces can ruin your email signature design, making it distracting and challenging to read. 

You can highlight important titles and details using a combination of fonts, but again, stick to one or two only. Use a specific typeface and its family to create a visually striking font pairing. This will help maintain symmetry. 

Choose a simple font with weight and a few font style options. Instead of using the same font, add your size, weight, and color to dramatize it. You can use Google Fonts or any online platform to find the font of your choice. 

Once you’ve got the desired font, you can experiment with the weight, color, and size to create many designs. This email signature example showcase the two different fonts with different weights.

04. Add visual hierarchy to your email signature 

A successful design is the one that’s visually pleasing. Visual hierarchy plays a crucial role in signatures too. Since your email signature includes relevant information, adding a visual hierarchy makes it easy for recipients to find a particular info. 

Use appropriate fonts, colors, and elements in the right weight to visually tell your recipients which info to read first. It could be a promotional banner, company name, contact info, and anything else. 

This email signature example uses a strong visual hierarchy. The eyes suddenly notice the name and then a CTA button at the bottom. The name and the button have been colored to guide the recipient logically.

05. Use simple and limited graphic elements 

The best design is simple. Choose mindful graphic elements for your email signature. Avoid overly cluttered designs and stick to 1-2 elements only. Packing too many elements in a single design visually confuses the recipients. 

Your brand logo is a common element that you can always add. This will help people identify who the sender of this email is. And it will boost your brand recognition, too.

Another common graphic that you can add to your email signature is the sender’s headshot. Adding a headshot and a name is an effective way to build credibility.

This email signature is a perfect example of simplicity. Using a headshot in its natural form in the required size gives it a minimal look. You can always refer to a top email signature example for Outlook or Gmail to add images like we did with this HubSpot signature example.

06. Add social media icons to boost traffic 

Almost every brand is on social media. You can add social media icons with hyperlinks to your email signature design. It will not only boost traffic but also incite recipients to follow you on social platforms.

 

Instead of using direct hyperlinks, consider adding social media icons to give the content a visually pleasing look. Human minds take just a few seconds to process an image compared to plain text, so adding icons would benefit you.

The above email signature example for Gmail showcases a smart use of social media icons in square frames. The signature’s layout includes two sections with minimal information display, which gives it a fresh look.

07. Arrange your signature design logically 

Alignment and proper arrangement make an email signature design stand out easily. Align graphics and social media icons for visual symmetry. This will help bring a balance to your design. 

Check out this email signature example that aligns the name and designation with the promotional banner at the bottom. It’s a perfect example of visual organization utilizing the rectangular shape.

08. Use dividers smartly and visually 

When your email signature features a lot of content, use dividers to segregate them. You can fit more info into a compact space using a divider. 

This email signature example signifies the use of divider. There dividers have been used to separate the info, which gives visual clarity. You can use straight lines and pipe glyphs to separate the information.

09. Use a little bit of animation 

If you don’t want to use a static email signature, opt for the one that has a bit of dynamism in it. You can make elements dynamic by adding some sorts of animation. You can use an animated logo or add pace to any element you like. 

This email signature example for Gmail features its logo in animated form. It adds a dynamic pace and gives the signature a unique identity.

10. Add a quote of the day

Turn your email signature into a tool for inspiration with every email you send. You can add a trending, motivational, or celebrity quote to give your email weightage. A quote brightens up one’s day, encouraging them to take on their challenges with full vigor. 

You can add the quote for your internal team, clients, or customers.

Here, this email signature example includes a quote at the bottom, which makes it look unique. A sort and crisp quote becomes the USP of the signature and people enjoy receiving such emails.

11. Ask for ratings or reviews 

You can turn your email signature into a promotional tool, plus a space for ratings. Give the recipients a way to rate your services after the email ends. Add a CTA and redirect the audience on the review page or add the rating link to ask the favor in the form of a banner.

Take the example of this email signature that asks the recipients about leaving a rating. The banner is simple and has clear intent, informing the audience what they have to do.

12. Add disclaimer for information safety

Adding a disclaimer is yet another idea for an email signature. A content disclaimer can make your signature credible, instilling a sense of security among recipients and guiding them to information confidentiality. 

This email signature example includes a disclaimer at the end of the sign off. It clearly mentions that recipients of this email should maintain confidentiality. Keep the text legible and the design simple.

13. Add clear clickable CTA button

Add a clickable CTA button to your email signature design to compel the recipients for further actions. A click-to-action informs the audience what they have to do next. 

This email signature example tells the audience to choose their time and schedule a meeting with the doctor. Likewise, you can tell your recipients what they need to do per your requirements. Make sure to personalize your CTA as they work 202% better than simple CTAs.

Conclusion 

Email signatures may appear at the bottom of an email, but they are as important for your business as other marketing tools. It provides the recipients all the required information to reach out to the sender easily and also visually highlights your brand. A good signature example is the one that’s free of clutters and features simple design with legitimate fonts and colors.