Looking for cool gifts? Check Rott515 store!
The Twitch logo is among the most recognized designs, especially in online gaming sphere. The game logo drives our attention instantly. Its large purple shadows of the letters have become a visual identity and resonates with live-streaming audiences. There are many streamer logos in the market, and still, Twitch’s logo design stands. Thanks to its simple but memorable design.
What is Twitch?
Twitch is an online live-streaming platform that was launched in 2011. It was launched as a program for ‘’Justin.tv.’’. Amazon owns this platform. It focuses on video games but also provides services in other categories. Its subscribers come from across the globe. They can watch live videos on different topics or issues.
The platform has over 15 million daily viewers. Besides gaming, it is also gaining popularity for streaming different types of content, such as visual podcasting and more. Twitch users can broadcast in real-time using chat or search bar. Since it’s a live-streaming gaming fraternity, like-minded people (gamers) get actively involved and engaged with each other.
How does Twitch work?
Twitch is a live-streaming platform where streamers can create video game-related content. This platform lets you live stream games, music, illustrations, painting, and other content.
Gamers play live games and typically have their live footage in a corner. They can interact with their audience using chat features. Besides gaming, streamers can choose from dozens of niche interests, such as speed-running, too.
When you open your Twitch account, ensure you have a nice Twitch profile picture. It will showcase your interest and will help engage your viewers. Using tools like a Twitch logo maker or pfp maker will help you get a professional logo or profile.
Twitch logo design history
Like many other logos, the Twitch logo also evolved over the decades. It now looks completely different from its initial design. Let’s explore how the streaming logo changed over the years.
2011 to 2012 – A logo with a TV symbolism
Since Twitch is a live-streaming platform, its initial logo incorporated a TV into the design. The TV icon was a box design on the right side of the brand name and had a dark green background. The entire game logo was in light grey, with letters having thin green outlines.
The Twitch symbol was in capital letters except ‘’i’’ in lowercase in the middle in light gray. Also, the first letter, ‘T,’ was stretched beyond the margin. It looked bigger than the other letters. Similarly, ‘H’ also had its leg, which was one leg bigger than the other. All such letter designs gave the logo a unique look.
2012 to 2019 – Wordmark having purple shadows
The first Twitch logo lasted for one year only. The company redesigned the logo in 2012 to give it a different look. It had lowercase letters but with a big appearance. The behind-the-letters shadows give it a noticeable look.
In 2012, Twitch underwent a business name change and removed the TV word from its name. Now, the company focuses on collaborative processes that are executed in real-time. The updated logo was the brainchild of NX World.
Looking closely at the letters —‘t’, ‘c’, and ‘w’ will show you a slanting bottom edge. Each letter seems resembling geometric shapes. The letter ‘h’ features a sharp slanting edge at the bottom. All this creates a 3D effect.
2019 to Present – Light purple logo
Twitch came up with yet another revision of its logo design in 2019, several years after the last changes. The logo looked the same as the previous design. But there were two minor changes. First, the dark purple color was replaced with light purple. The second change was that the letters had narrowed gaps, giving the logo a modern look and making the Twitch logo transparent.
These small but meaningful changes gave the Twitch Company its famous brand identity.
Create Your Logo With World’s #1 Logo Maker
Design elements of Twitch logo
There are minimal elements used in the Twitch logo. However, these elements including font and color set it apart from others. Let’s see what font and color have been used in this logo design.
Font
Which font does the Twitch logo design use? Many fonts look similar to the one used to design the Twitch logo. For example, Dimitri font has cut angles, as shown in the Twitch logo. However, it uses a custom sans serif font.
Color
The Twitch logo has a purple color scheme. While the letters are white, the dominant color is light purple, which appears as the big shadow of the letters.
Twitch’s competitors
Twitch also has its share of competitors in its target live-streaming market. There are already many such service providers available to the subscribers. Still, Facebook Gaming, Mixer, and YouTube Gaming are among the reputed competitors in this market.
So, this brief evolutionary history of the Twitch logo shows that the company redesigned the logo when needed. Its latest version of the logo utilized minimalism in design.
If you’re looking for uniquely designed logos for your Twitch profile, you can use our Twitch logo maker. You can even explore the Web and find a suitable gaming logo maker to do the same.
Alternatively, you can also launch your logo design contest. Many talented designers will compete hard to win the contest by submitting different logo ideas for your twitch profile. You can pick the logo design that best conveys your brand identity and message.
Wrapping Up
The Twitch logo is an excellent design that successfully conveys the live-streaming service company’s brand identity and message to the audience. The logo was initially light gray, and a TV symbol was designed at the end of the company name. Later, the company switched to a wordmark only design and removed the TV icon. It is now a light purple and white minimalistic logo.