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A logo design is an identity of its business. People see a logo to authenticate a product or service they intend to buy. Moreover, brands want to convey their message to the audience using a unique logo. Considering this, logo designers are always in demand. If you also wish to be a creative logo designer, join a logo design course to learn the basics.
And you don’t have to spend thousands of dollars to learn that! You can always access a free logo design course if you want to spend less. These courses can help improve your creative flair while informing you about everything about the logo design process.
What is logo design, and what is its significance?
A logo design is a key visual representing a business in its target market. The target audience can identify a brand by seeing its logo on products or services and promotional materials.
However, the definition of a logo design is more complex. It’s crucial for building a strong brand identity. It creates a link between your target audience and business informing them about what your business is all about. In short, a logo works as the face of your company. For example, when you look at the apple with a bite, what comes to your mind, “Apple Inc,” right? A logo visually represents the company, communicating directly with the target audience.
Where to learn logo design from?
Here are some popular courses you can access to learn more about how to create logo design:
Coursera
If you don’t want to get a certificate, you can learn logo design course on Coursera in the audit mode. Coursera Inc. is a US-based online platform that offers various courses worldwide. It has over 7000 courses to offer, including courses in graphic design. You can access their logo design courses for free in audit mode.
Besides, Coursera, you can explore many other sites like Udemy and Skillshare to access their free tutorials on logo design.
Canva Design School
Canva Design School has become a popular resource for free logo design learning. You can access the site without paying anything. The site teaches about how to design with Canva. Thousands of tutorials are available for students who want to design a logo like a professional. They can learn and explore design trends, typography, colors, and other aspects of graphic design.
You can learn graphic design basics, including logo design, using varied courses. The site offers insights into color theory, mood boards, design principles, etc., through interactive videos.
YouTube channels
YouTube is a popular social media platform where you can locate hundreds of old and new videos on logo design. Most graphic designers have shared their expertise on their YouTube channel. You can easily benefit from their experience and advice by regularly watching their tutorial videos.
Logos by Nick, Designhill, Dansky, Satori Graphics, Adobe Illustrator Tutorials, and Dainogo are some of the popular channels to learn how to create a logo design or master in this art.
How to master the logo design process
You do not have to spend much money to learn how to design a logo. There are hundreds of logo design free resources that you can watch, read, and use to master the art of logo design. When you combine the knowledge gained through those resources with the steps below, you sharpen your skills even more.
Let’s check out those logo design steps.
Write your own design brief
Writing a brief is the first step to creating a logo in Graphic design. Typically, you will receive a brief from your client, but you should also create your own brief. Mention all the points that are vital for a good design. The better the brief is, the perfect and meaningful your logo will be. In short, it will guide you throughout the process without any distraction.
You must be thinking about how to write a perfect design brief, no worries. Just look at the client’s brief and note down the important points. Add your ideas considering the client’s requirements. This way, you can create a brief and proceed further.
Explore and understand the target market
When designing a logo, consider exploring the client’s target market as an initial step. So, it is always better to research various markets during your learning period. It will help you understand the right platforms to source design elements like fonts, colors, and icons from. For example, if a company is in the IT sector, you need to explore what icons, colors, and fonts are ideal for an IT firm. You also need to understand the type of customers they have.
Sketch your way to the initial design process
Start your logo design journey by sketching on the paper. Whatever design comes in your mind after reading the brief, sketch it right away. You need to quickly draw several sketches with a rough idea of what the logo is all about. That gives you an overview of how your logo should look based on your client’s design brief. You can also take help from the guide how to proceed with sketching of logo design for better sketching
Use a design software to digitize our sketch
After selecting one of the sketches that best represents your logo idea, it’s time to pick the right design software. Software such as Adobe Illustrator will help you develop your logo idea in a digital form.
The software has an in-built library of symbols, colors, fonts, and other elements. You can leverage them to professionalize your logo. Since many such software are free, creating a logo without spending much is possible. You can again watch many videos and tutorials to master Adobe Illustrator.
Learn the secrets of fonts
The right font selection is important for a perfect logo design. You can experiment with a set of fonts to find out which one of them best expresses the brand personality. Is it a sans serif font or a serif font that will best represent your brand identity and message? Or will a handwritten font do justice to the design?
There are many free resources available online to learn more about the use of fonts. For instance, you can access Google Fonts and Adobe Fonts. You can explore these platforms to learn and see font paring, combinations, and more.
Get feedback for improvements
Getting feedback on your logo design seems an easier task. However, getting the opinion of professionals and the right people is another matter. You need to learn how to get the feedback that matters. The first thing to remember is to become friends with logo designers.
You can create a Google feedback form or leverage online feedback tools to collect the required opinion of your clients.
Present your design confidently
You should also learn to present your logo design to the client and inform them about your logo design cost. It is not an easy task either. That is because you must convince the client why your logo is the best idea for their brand. Clients are not designers, so convincing them is not easy. You can even try some proven tips to get your clients say yes to your designs.
Prepare the logo files for handover
After you have finished designing your logo per your client’s brief, saving the design in the right file format is equally important. This is because a wrong logo file format will send the design in a distorted form to the client, ruining your efforts and image.
The size of the logo also matters. So, explore and learn different logo sizes for website, social media, and other marketing channels.
So, these are the essential resources that will help you learn and create meaningful logos Get the information from these resources at each stage of your logo work. Aspiring designers can access online logo design courses for free to start their design journey.
Designhill is a popular creative marketplace with dozens of informative design blogs and videos. You will learn how to create business logo designs and many other things that design fraternity leverages.
Wrapping Up
Learning or mastering the art of logo design for aspiring designers is easy. Thanks to many online platforms, social media, and YouTube channels providing needful tutorial for free. You can leverage these resources and hone your skills to take on projects for clients and businesses.