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With the Paris Olympics around the corner, brands have embraced themselves for promotions. The mega event takes place once every four years. It is an event that sports enthusiasts look forward to when they can showcase their skills on the world stage and win medals for their countries. Similarly, it’s a big opportunity for businesses to plan custom giveaways to target their audience.
Why the Paris Olympics?
There are two major factors why the Paris Olympics matters for business owners of all sizes:
High visibility
The Olympics is always a huge event that people worldwide witness. Now that the Paris Olympics is approaching fast, brands can use it to their advantage to reach a bigger target audience daily.
Since the availability of online streaming services, it’s easy to watch Olympics right from the home. The Olympics 2024 sports is going to be a mega event witnessed by billions of people worldwide. If we talk about the Tokyo Olympics 2020, more than 3 billion people watched it online and on TV.
The number of people watching the Paris Olympics is bound to increase manifold. This is evident from the higher viewership of the 2024 U.S. Olympic Trial events. According to Forbes magazine, ‘’Trends for the similarly suggest high viewership numbers for the 2024 Olympic Games. An average of 7.6 million viewers (which peaked at 8.2 million) across NBC and Peacock tuned in to watch Simone Biles qualify for her third Olympic gymnastics team, making it the most-watched trials since 2016.’’
Global audience
Another reason your brand should be exploring the Paris Olympics is its global audience. If your product or service has a global target audience, then this event is your chance to reach out to them in a big way with your team clothing and other promotional products.
Association with values
Promoting your brand and its offerings during the Paris Olympics will also add value to your business. This is because the Olympics are prestigious games, and associating it with your brand will help build a credible image of your company and its offerings.
So, you can link your custom clothing and other brand products with values such as teamwork, performance, and victory during the Olympics.
Increased brand awareness
The Paris Olympics 2024 is what everyone will view through various digital and physical means. Millions more people will be watching the event than in the previous Olympics. That means such a massive number of people will see your brand regularly.
Since people will associate the event with your brand during the event, it will generate more awareness for your business.
Build a loyal customer base
Building a loyal customer base matters a lot to any business in order to compete in its niche. Paris Olympics is your chance to tempt people by distributing giveaways. You can impress them by offering helpful products with the Olympic and brand logos.
They will remember such a gift due to the significance of the event. That helps drive those people to your business and turns them into repeat customers.
Choosing the Right Giveaways
Paris Olympics is an excellent opportunity to let the world know about your company and its products or services. Giveaways are the products you can explore widely to entice your target customers to your business. When they receive valuable products for free with your brand logo printed, they tend to think of your company next time.
However, make sure that you choose the right type of giveaways. Giving a product that the receiver finds useful. Remember that the purpose of giveaways is to make your logo always visible to the user. Choose products like coffee mugs that they can use daily.
So, what are such ideal giveaways? You can give wireless personalized earbuds cases, personalized sports bottles, and smart wristbands with your logo. Such innovative gadgets will surely build good faith and relationships with your potential customers.
Consider these key points when choosing your giveaways:
Choose a relevant product
Make sure that the product you pick up for the giveaway is relevant. The product should comply with the interests of the recipients. It should be a contemporary product in design and other features. So, think of technical gadgets, travel accessories, and sporting goods. Choose products such as custom phone cases and custom laptop cases that are relevant to people today.
Pick a useful product
A helpful product is the one that helps people in solving their problems. Such a product addresses people’s pain points. They are more likely to keep and use such items with them for a long time. You can customize them with your company logo and slogan.
So, you should prefer giveaway products for daily use. You can pick a water bottle, tiffin box, and other items to print your brand logo before distributing them to people.
For sporting goods, you can give out printed t-shirts, sports bags, caps, tumblers, etc. If technological gadgets are your giveaways, consider USB sticks, printed power banks, wireless earbuds, s, etc. Consider offering classic promotional gifts such as pens, keychains, mugs, etc.
Consider audience preferences
What products does your target audience prefer currently? Answer this question precisely. Do not think that every kind of giveaway product will win their hearts. They will appreciate your gift if they like it.
Therefore, do a little market research about some trendy products. Consider them as your best giveaways for brand promotion.
Top Merchandise Ideas for Paris Olympics Giveaways
What products should you distribute to the crowd during the Paris Olympics? Answer that question to pinpoint some products your target audience will find impressive.
Apparel
If you need more clarification about the giveaways, then think of apparel. People like to wear trendy apparel. So, choose clothes such as T-shirts, sweatshirts, hoodies, etc.
You can visit PrintShop by Designhill to access trendy tees, crop tops, sweatshirts, hoodies, and other sports clothing. This site lets you design your apparel with images and slogans. Then, you can get it printed and delivered to your home.
Tech gadgets
Tech gadgets are memorable giveaways as these are highly useful for modern people. A wide range of gadgets help people make life easier today. You can think of tech accessories such as custom phones and custom laptop cases. These are the gadgets that everyone will love to have as a gift.
Personalized earbuds and souvenirs, for instance, can be in your giveaways list.
Posters
Posters are excellent visuals with images and text arranged impressively with a strategy. People like to have posters on their home and office walls to convey certain messages.
You can create and buy custom posters and custom canvas posters to mark the global event of the Paris Olympics.
Design and Branding Tips
While choosing products for giveaways during the Paris Olympics, ensure you have branded them carefully. People should know your brand through the giveaways. So, keep a few critical branding and design tips in mind.
Incorporate Olympic themes
Ensure that the giveaway items you pick up have the Olympic themes printed. You can either buy products with such themes. Or, visit an online printing site and get one such theme designed on the product.
Note that the theme of the Olympic Day, held every year on 23 June this year, is ‘Let’s Move and Celebrate.’ You can incorporate this theme in varied ways in your giveaways.
Standout logos
Another branding tip is to have a logo that stands out from your competitors. Create a logo, especially for the event. Put that or your conventional brand logo on personalized wireless earbuds, sports bottles, and other promotional giveaways.
You can also use the official Olympic logos to give your promotional merchandise an official look and impression. So, when you design hats or other accessories, add your logo for branding purposes.
Distribution Strategies
Now that you know which custom giveaways you will be offering to your target audience, put in place an effective distribution strategy as well. A well-thought-out distribution plan will help reach more people with the products.
When formulating your distribution strategy for giveaways, consider its different aspects. These include transporting products and saving them from any kind of damage. The strategy also should ensure that the products are available to the customers on time.
Such a plan also should help maintain a good work relationship with manufacturers, wholesalers, retailers, and other players. Think of distributing giveaways on-site, building partnerships with local distributors, and launching online campaigns.
On-site
Distribute your giveaways on the sites where the Olympic Games are held. People are full of enthusiasm, and they will happily accept your product offerings. So, ask your team to distribute giveaways such as custom crop tops and your unique hoodie design to people entering the stadiums and are present around.
Local partnerships
Ensure that you have entered into a local partnership agreement. With a local partner it would be much easier for your company to reach out to many more people quickly. Such partners are a great asset in distributing the products.
Online campaigns
Launch an aggressive online campaign to distribute your giveaways during the Paris Olympics. Start a dedicated website and use social media to promote and distribute products. Get visitors’ addresses and send them emails about your giveaway campaign that people can take advantage of.
Gadgets, promotional gifts, and merchandise: tips and ideas
Here are some essential tips to follow when choosing gadgets, promotional gifts, and merchandise as giveaways during the Paris Olympics:
- Consider your audience’s preferences – First, know what gadgets and other products your audience currently prefers as a gift. Research the market and visit forums to discover the current trendy products people seek.
- Include various products – Do not rely on just one product type for giveaways. Instead, think of covering most people’s requirements. So, include sporting goods, technological gods, travel accessories, and many more for the giveaway campaign.
- Use the Olympic logos – Your giveaways should have your brand logos. But remember to print the Olympic logo as well for credibility. The logo will make the product memorable for the recipients.
- Personalize the gadgets – Give them a personal touch to make them look attractive.
- Add some fun elements – Make your giveaway campaign funny and entertaining to drive people’s attention toward your brand.
Follow these tips while launching your giveaway campaign during the Paris Olympics.
Wrapping Up
Paris Olympics is fast approaching, and your brand should take advantage of this big event. You should launch a giveaway campaign with products with the Olympic and brand logos in mind. Choose the products carefully, considering the audience’s interests. Give away the products they can keep with them for a long time.